A Brief Guide To Media Manipulation
Or .. Finally they reported on the issue I care about .. but why does it still stink?
The following works for radio, TV and written formats.
There are two kinds of people who hear the news story. Those that will read the whole thing, and those that will only read the headline and maybe the first paragraph. It’s roughly the same for audio, some listeners will listen avidly, some will tune out after a few seconds.
Rule Number 1 : The bias in the headline matters.
If you’re reporting something that you don’t support, be careful to slant the headline in a non-committal or dismissive way. Add words like “claimed” or “supposed” to discredit the news you don’t like.
Rule Number 2 : The first sound / text chunk matters almost as much as the headline. So start this section with the viewpoint that you support. A quote from the government spokesperson will tend to do fine here if you’re...